I’m the Senior Fashion Market Editor at New York Magazine’s The Cut. I got my start by interning like crazy when I was in college. I was just obsessed with getting an internship my freshman and sophomore year. I sent out 100 resumes to various places in New York, and got an opportunity to interview for a fashion internship at W Magazine. Out of the 100 girls who applied, I was the only one who said she was available to intern 24/7, and I was actually told at the end of my internship that this kind of tenacity is what impressed my boss and landed me the job.
I interned for the fashion director on cover and fashion shoots and later interned at their Paris office, and then I got an internship at American Vogue the following summer. I worked through the ranks and got a fashion assistant job straight out of college. I literally took a red-eye flight right after my graduation to Vogue and started working the very next day. I was there for 5 years before coming over to The Cut and doing what I do today.
ON PERSONAL STYLE
There are moments when you think you need to like something because everybody else likes it, and that’s a very hard thing to overcome. A large part of finding individual style is getting over all of that. The goal is to just trust your gut.
When you work in fashion, it’s easier to not have to think too much about how to dress because you are constantly thinking about fashion. In high school, I would plan my outfits out a month in advance such that I’d never repeat an outfit.
This groomed me for my current job but now I just wear the simplest combinations of what I love—a lot of black and white. But I definitely still think and style in technicolor. Ever since I was a little kid, I would go through color phases that would last for years. I went through a pink phase first, then a blue phase and then a purple one. Right now, I’m in my black and white phase with maybe some peacock blues, with hits of fuchsia or plum, but I don’t stay away from color on my Wanelo at all. I love a good flame red.
“There are moments when you think you need to like something because everybody else likes it, and that’s a very hard thing to overcome. A large part of finding individual style is getting over all of that. The goal is to just trust your gut.”
ON THE IMPORTANCE OF FASHION
I think fashion is such an amazing and incredibly powerful thing. Thousands of years ago, women were not in a position of collective power, and we are only now just beginning to assume this power in society—economically, politically, culturally. For the first time we can express who we are through so many mediums, fashion being a big one.
We live in a culture where you can literally be anything you want to be and a part of that is dressing in any way you like. If you dress a certain way, then you’ll eventually be fully perceived by others as exactly that. “Dress for the job you want” is very true; dress to be the person that you want to be. That may come off as superficial, but the truth is, you’re in control of your persona and that persona is what people read. I think that’s something you shouldn’t take for granted. I think it’s something women should be very conscious of in their daily dressing. Just own it.
“We live in a culture where you can literally be anything you want to be and a part of that is dressing in any way you like. If you dress a certain way, then you’ll eventually be fully perceived by others as exactly that.”
“In high school, I would plan my outfits out a month in advance such that I’d never repeat an outfit.”
ON SPIRIT ANIMALS
My spirit animal is definitely a panther—they’re beautiful, but ferocious. I have a black t-shirt that says “Panthers” on the front and has the jersey number 30 on the back. It’s my favorite t-shirt, and it cost a dollar from a thrift store in Los Angeles but means a ton to me.
I found out about Wanelo because I found an article on Deena and thought, “Wow, this chick is really cool.” I knew The Cut needed to do a piece on her because she was really onto something, and I kept pushing this during our editorial meeting. And then I started using Wanelo and thought, ‘Whoa. This is something I could use every single day.” As a market editor, I’m keeping track of thousands of things that I want to use for potential stories but also things for myself. Wanelo is the most useful organizational shopping tool in that respect.
When it comes to passion, there are two things I always keep in mind.
First, I think I have a very strong purpose in life that I constantly remind myself of. I believe my purpose is to make the world a bit more beautiful and more aesthetically pleasing, and I think what I do every day at my job and how I think about the world and self-expression puts me in a good place to contribute to this.
Second, my favorite mantra is “Ignis Aurum Probat,” which translates to “Fire tests gold”. What it means is putting yourself through challenging circumstances to know your strengths, so I like to think that nothing is actually real unless it has been put to the test. You always have to keep pushing yourself and whatever it is you're faced with, and from that comes beauty / awesomeness.
ON WANELO COLLECTIONS
I think collections on Wanelo are a really cool way to discover other people’s personalities by shopping their collections. My own collections are a visual representation of my ideal world, where you can see all the colors I love, the textures, and even the points of view and perspectives that I’m cultivating. I believe collections are people’s projected world of desires. This is everything that they desire in a tangible, organized way and there’s an inherent intimacy to that.
My stylist’s eye is very driven by colors, shapes, and then textures so you’ll see my collections are organized mostly by colors. I love the rainbow effect it creates. And if I see a particular item that’s really poignant and inspires an entirely new visual channel that I haven’t explored yet, I’ll make a new collection. This is how it’s easy to get lost on making Wanelo collections. It’s a total rabbit hole.
I personally really love my “Sailor Moon” collection. It just makes me happy because it reminds me of my favorite cartoon as a kid. Also, my “Electric Feel” collection is basically an MGMT lyric, but also my favorite collection where I put my most far-out pieces there that I would buy in a heartbeat if money were no object. I think it’s the best expression of my personality.
“If I see a particular item that’s really poignant and inspires and entirely new visual channel that I haven’t explored yet, I’ll make a new collection.”
I really think about pieces a lot. In the grand scheme of things, I think in terms of trends, and I like to pick up on the microtrends that are really unusual but still classic in a sense. For instance, there’s this planter that’s shaped like a foot. I think that it’s hilarious but there’s also a classicism that could be from a Greek statue. I just think that it is something I could love forever
I also can’t resist anything shiny and things that are in the plum and pale blue greens. Lately, I’ve also been buying a lot of satin, which is not good because it’s really hard for everyday life, but it is what it is, and you have to have fun with it.
“... I think in terms of trends, and I like to pick up on the microtrends that are really unusual but still classic in a sense.”
I think that people are discovering things roughly the same time as us editors, maybe just a couple months apart. But it’s amazing to find little vendors doing their own thing that are outside of the prescribed fashion schedule upheld by fashion magazines. It’s cool because trends are becoming powered by the people on Wanelo.
@veronicagledhill on Wanelo
ON WHO I FOLLOW
I’m super obsessed with omgdannydevito. I think she’s so freaking cool and funny. I don’t even know her, but I hope that we can be friends one day. I go through her collections, and I just feel like we have all these inside jokes. She does a good job of making jokes within jokes within jokes, putting in all these funny things into collections that are just absurd. They’re like little skits within themselves like her home collection “Bed Bath and Beyonce.” And she does a good job of telling a story with a very open-ended plot line - it’s really cool.
I have a range of stores that I love to follow. I love following Moda Operandi because I can always see what the next big thing is going to be from there. Also, being able to follow hundreds of little Etsy stores in one place is great. Colette and Room for Emptiness are favorites of mine as well, and I’m really into XSSM, which has these really little bralettes made out of organza. These bralettes are technically amazing, and I’ve never really seen anything like it. Wanelo is just really cool for discovering unexpected designers that you just fall in love with.
The last thing I bought on Wanelo are these fringe sandals from Zara that I’m actually wearing right now, and I really love them. Because I’ll really think about an item before I buy it, Wanelo really helps me do this efficiently. I can see everything that I’ve been eyeing all at once. And if I see it again and still really want it, then I’ll do the damage.
It makes me happy that everything is organized instead of like a jungle. I actually take a lot of pride in my Wanelo. Looking at my Wanelo gives me all around good vibes. It’s soothing to just scroll through all this stuff and know it’s tailored just for me. I bet if I were having a bad day, glancing at my Wanelo would cheer me up.